BANT

BANT stands for budget, authority, need and timeline, and it’s a framework that can be used to determine how qualified a lead is to work with your company and determine which leads should be prioritized. 

“You use a tool like BANT to make sure that from a qualification standpoint a lead fits the mark before you continue conversations,” Inside Sales Manager Beth Abbott says.

BANT is basically the fundamental checkboxes you need to confirm with a prospect at the start of the sales process to ensure a lead aligns with your company.